Professional Photography Sells Houses

Underexposed and Dark

Getting great photography is essential when selling your North Shore Home on the Internet. Each year around 4500 homes are listed and sold on the North Shore of Auckland,  so how do you make your property stand out from the crowd? and when you consider that 3-400 homes are listed for sale every day in New Zealand, it’s easy to see that some homes are just buried under the weight of listings.

It’s easy for your property to be lost in the crowd. It’s essential that you get the first step right, before you decide where to advertise it, which agency to choose, what words to write and even the best way of selling it. The first step is great photos, to make a lasting impression.

Most sellers choose to rely on the skills of their salesperson to take the right pictures, critically damaging their campaign to sell what is often their most valued possession. Taking a few pictures and uploading those to the web or sending them off to the local newspaper is NOT the answer. A poor photograph will result in fewer buyers. The copy may not be read and the property will be consigned to the scrap heap.

Same house different photograph!!

Choosing to get a professional photographer to create a set of compelling images is the foundation of a great campaign. Whether web based or print based you property will stand out head and shoulders from the others. Click here to download the PDF Presentation – Standard vs Professional Photography there are a couple shown above but here’s a series that are simply amazing and show you what a great photographer can do.

I most often use Open 2 View, and have done so since 2002 when I met Bev Snyders as she opened her franchise  on the North Shore.  You can find how to get the best from Open2View here.

This is the second in a series on the essentials for getting your North Shore  home sold using the Internet. We’ll be challenging the idea that you have to spend a lot of money using print advertising to get your home sold. Want to be kept up to date? Click on this link and we’ll send you a regular email on the Essentials for getting your North Shore home sold using the Internet.